Solutions
Printed posters are slow to change and identical all day. A promotion that ends on Friday is still in the window on Monday, and a multi-site business relies on every branch putting up the right artwork.
Digital displays fix that only if two things are right: a screen that can be seen where it is installed, and a practical way to keep content current. Plan the hardware and the content management together.
| Location | Display families | Catalogue-stated brightness | What to check |
|---|---|---|---|
| Indoors, away from windows | Indoor freestanding displays, wall-mounted displays and full-screen digital posters | 300 to 450 nits across these ranges | Viewing distance, portrait or landscape, and floor space or wall fixings. |
| Window-facing | High-brightness shop window displays | 1,000 to 2,500 nits | Sun and heat behind glass, single or double-sided, ceiling-hung or on a floor stand. |
| Outdoors | Outdoor advertising displays | 1,500, 2,000 or 2,500 nits with a brightness sensor | IP65 and −30 °C to 45 °C operation are stated for the outdoor range and confirmed for the selected model. Plan power, groundworks and any consent you need. |
| Feature walls | LCD video walls | 500 or 700 nits | Visible bezels between panels, the layout, and content made for the whole wall. |
| Shelf edges and narrow spaces | Stretched bar displays | 300 or 700 nits | Content designed for the wide, shallow shape. |
Scroll sideways to see the whole table.
Brightness figures are catalogue-stated for each range and confirmed for your configuration with your quotation.
Brightness is measured in nits. A screen that looks vivid inside a shop can look washed out in a sunlit window, which is why window-facing and outdoor ranges are several times brighter. Brighter screens also draw more power and produce more heat, so choose the level the position needs rather than the highest figure available.
Where one unit has to face both the street and the shop, look at double-sided displays.
Users, permissions and approval
Who may upload, arrange, schedule and approve content.
Media library
Images, video and templates.
Playlists and layouts
Sequences and screen zones.
Schedules
What plays, where and when.
Screen groups and locations
Sites, areas and groups of screens.
Players and displays
Media players or built-in players.
Platform and deployment are decided during scoping.
The simplest set-up is a single screen playing media from a USB stick, which several display ranges support. It suits content that rarely changes.
Beyond that you need digital signage content management: somewhere to upload artwork and video, build playlists, schedule them and send them to screens over the network. Displays configured with a built-in Android or Windows player can receive content directly, and a media player can add playback to a screen that has an HDMI input.
Organise screens by site, region or position, so one change reaches the right places.
Run different content by time of day, and give campaigns an end date so nothing out of date stays on screen.
Decide what head office fixes, what local managers may change, and whether content needs approval first.
A sensible requirement is that a screen carries on playing its last schedule if the network drops.
What this includes — and what it does not
Kiosk Craft supplies and configures the displays, mounts and media players, and scopes content management with you. Hardware, software and ongoing management are quoted separately. Content creation, network connections, electrical work and fixings are included only where your quotation says so.
We do not imply a finished Kiosk Craft signage platform, included subscriptions or free software. Features, hosting and licence terms are set out in your quotation. Showing live information held in another system, such as your till, is integration work that depends on the agreed scope and on the third party.
Freestanding advertising displays
Freestanding digital posters and totems for indoor promotion, from 21.5 to 96 inch, on fixed or wheeled stands, with USB playback or Android and Windows options.
Wall-mounted advertising displays
Slim wall-mounted advertising screens in sixteen sizes from 10.1 to 98 inch, with Full HD as standard, an optional 4K panel and USB, Android or Windows playback.
Shop window displays
Window-facing displays from 32 to 98 inch at 1,000 to 2,500 nits, single or double-sided, hung from the ceiling or on a floor stand behind the glass.
Outdoor advertising displays
Outdoor advertising screens from 21.5 to 98 inch in totem, wall and portable forms, with high-brightness panels and cooling options set for each model.
Full-screen digital posters
Tall freestanding digital posters from 64.2 to 80 inch, where the picture fills almost the whole front. Run one alone, or stand several side by side as one canvas.
Stretched bar displays
Ultra-wide bar screens in sixteen sizes from 19.5 to 80 inch for shelf edges, counters and narrow wall bands, in wall-mount or open-frame formats.
Video walls
Narrow-bezel LCD panels from 46 to 75 inch, tiled into video walls with wall, cabinet, floor-stand or pop-out mounting and a processor matched to your sources.
Digital signage media players
Android or PC-based media players that connect to a compatible display over HDMI, with Wi-Fi and mobile-data options. Software is scoped separately.
It is not a good idea. Indoor ranges are catalogue-stated at 300 to 450 nits and look washed out in direct sun, and they are not built for weather. Ratings such as IP65 are stated for the outdoor range only and never apply to indoor products.
That is what networked content management is for, and it can be scoped for your project. Each screen needs a network connection, and you decide who may publish and what local sites may change.
An LCD video wall shows one image across several panels, with visible bezels where the panels meet. Narrow-bezel options are catalogue-stated, and good content keeps faces and text away from the joins.
Tell us where the screens will go, how many sites you have and who will update the content. We will recommend displays for each location and scope content management separately.
